Adventure Tourism

Adventure Tourism 2017-05-31T15:07:20+10:00


About Adventure & Nature-based Tourism

NSW continues to be the number one state for total domestic and international visitors. In 2015 tourism to NSW contributed 1/3rd of Australia’s tourism-generated business – $30.6 billion – 54% in Sydney and 46% in regional NSW.

Adventure tourism and more recently Nature-based Tourism are key elements of this business growth. And contrary to popular belief – in most states across Australia – more adventure tourism, nature tourism and recreation activities are pursued by locals rather than international visitors.

Our role in Adventure & Nature Tourism

Adventure and Nature Tourism in NSW provides a high profile opportunity to showcase the diversity, beauty and innovation that is on offer in New South Wales, potentially rivaling the appeal of New Zealand’s South Island.

We recognise it is a valuable commodity and a dream for many to open businesses in this growing market which is being fuelled by the lower Australian dollar and rising wealth in Asia.

At Outdoors NSW we seek to work with our adventure tourism operators to ensure they provide safe, sustainable, eco-friendly world-class experiences. Our collaboration includes education on standards, best practises and market opportunities.

Providers of Adventure & Nature Tourism

A number of NSW’s providers of Adventure and Nature Tourism have organically grown into this market off the back of their outdoor recreation businesses. On top of that there is a wealth of new market entry providers.

Today we have hundreds of commercial operators providing memorable experiences such as:

  • Canyoning in the Blue Mountains
  • Horse-riding in the Snowy Mountains
  • Canoeing in Kangaroo Valley
  • Hot air ballooning in The Hunter Valley
  • Racing the 6 foot track
  • Surfing at Byron
  • The Sydney Harbour Bridge Climb
  • And lots more

For a list of members, who meet our code of practice, pop over to our Members’ listing page.

Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors. Outdoors NSW plans to work more closely with Destination NSW to provide a conduit to our members and an endorsement of our members who follow best practices when it comes to safety, customer services and the total user experience.


But if adventure has a final and embracing motive it is surely this: we go out because it is in our nature to go out, to climb mountains and sail the seas, to fly to the planets and plunge into the depths of the oceans…and when man ceases to do these things, he is no longer man

Wilfred Noyes

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